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Beancounters Rule Radio:
Ignore/underserve markets they do not value
and/or are antagonistic to:

        "Despite their numbers [24% of the U.S. population] ,
          Cultural Creatives tend to believe that few people
          share their values.
          This is partly because their views are rarely
          represented in the mainstream media,
          which is mostly owned and operated according to
          the Modern world view.  Little of what they read
          gives them any evidence of their huge numbers."

        "It's not too far off to say that Moderns see the
         world through the same filters as Time magazine."

In the February 1997 American Demographics article "The Emerging Culture",  Paul H.Ray

          "I see in the near future a crisis approaching that unnerves me and causes
          me to tremble for the safety of my country. . . .
          corporations have been enthroned
          and an era of corruption in high places will follow, and the
          money power of the country will endeavor to prolong its reign by working
          upon the prejudices of the people until all wealth is aggregated in a few
          hands and the Republic is destroyed."
                President Abraham Lincoln, Nov. 21, 1864
                                          (letter to Col. William F. Elkins)

          "Stewardship of our free press is a public service and a heavy responsibility.
         It should not be treated the same as the manufacture of bobby pins or of
Walter Cronkite
Cited by FCC Commissioner
Susan Ness 10/11/96

          "Adam Smith, as a philosopher, had a somewhat bleak view of the nature
         of businessmen, who, "silent with regard to the pernicious effects of their
         own gains neither are, nor ought to be, the rulers of mankind".
         He despised the Netherlands (then a global superpower), a nation ruled
         by big business interests, believing their model of economic development
         was exploitative, monopolistic and unsustainable."
Adam Smith and the Ethics of Economic Liberalism,
Keith Ranking, 10 November 1998


        " ... history of advertising -- from the simple handmaiden task selling
        already-manufactured goods to its present role of creating industries
        and redesigning a world's folkways to meet the needs of commerce."

From p8 of The Space Merchants
by Frederik Pohl and C.M. Kornbluth
        "Our representative government is perhaps more representative than it has ever
        been before in history. It is not necessarily representative per capita, but it most
        surely is ad valorem.
        If you like philosophical problems, here is one for you:
        should each human being's vote register alike, as the lawbooks pretend and as
        some say the founders of our nation desired? Or should a vote be weighed
        according to the wisdom, the power, and the influence--that is, the money--
        of the voter?

        That is a philosophical problem for you, you understand; not for me.
        I am a pragmatist, and a pragmatist, moreover,
        on the payroll of Fowler Schocken [Advertising Agency]"

From p16 of The Space Merchants
by Frederik Pohl and C.M. Kornbluth


AMMO: What to say when someone says "What's the problem?"
Introduction ... basic problem is in the "culture war", the old guard are busily closing off the channels of communication ...
Actual Arguments in the debate ... (aka "the dirt")


The bottom line is that in a democracy, you have a right to matter to those who's decisions affect your ability to become who you want to be.
It does not matter whether those decisions are your neighbors, an elected official, a bureaucrat or an officer of a private corporation.
  "The Media is the Lifeblood of a Free Society"

Newt Gingrich

Media, and especially radio (because it is so accessible to so many people) serves as that vital feedback link between those who make policy and those who suffer from policy. When that link becomes tainted by overly concentrated control, it is tinted by that ownership's agenda. The policymaking then gets further and further out of touch with reality as the decisionmakers are divorced from the consequences of their decisions. This is what happened to the King of England that lead to the American Revolution.

Democracy is run by those who show up.
If your story, your values and your needs are not heard, not acknowledged by those in power, you are going to get stomped!
  "Freedom of speech does not exist in the
abstract. On the contrary, the right to speak can 
flourish only if it is allowed to operate in an
effective forum -- whether it be a public park 
or a radio frequency. For in the absence of an
effective means of communications, the right to 
speak would ring hollow indeed. And, in
recognition of these principles, we have consistently 
held that the First Amendment embodies,
not only the abstract right to be free from censorship, 
but also the right of the individual to
utilize an appropriate and effective medium for 
the expression of his views." 

Justice of the Supreme Court William Brennan

The basic problem is that radio programming matters. Those who $pend million$ on commercial$ would not wa$te their money if they did not have re$earch $howing that you are influenced by what you hear on the radio!
So why do the owners of radio so often claim that they are not responsible for the influence on behavior alleged to their programming, that their programming is inert, has no effect on society?
They make this two-faced claim because they want to make money without being responsible for the consequences of their decisions.

Big Business bought Big Brother via the campaign financing disaster of the late 20th century.
Due to the preposterous prices of a run for elected office, the circle of people who run for office or have influence on those who run for office has continually narrowed to the 2% of America that controls over 40% of America's assets.
Furthermore, with "public-private-partnerships" and such, this 2% of America leverages public decisions in their favor. Regulatory bodies commonly regulate more in the interests of those they regulate than the public interest. The FCC is normally no different.
Even worse, media is encouraged to do a bad job covering election campaigns: The worse coverage a candidate gets, the more the candidate is encouraged to purchase ads to make up for the bad coverage!

You may find yourself wondering either:

Many people assume that if "the market" has not produced programming for someone, it is because that person belongs to a group that is not worth programming for.
NOTE: This is an expansion upon the topic covered on the home page ...
There's more on other subjects below ...
Not so:

In the February 1997 American Demographics article "The Emerging Culture",  Paul H. Ray argues that one of the reasons that media in general and especially radio ignores so many Americans is that those who make the programming decisions are ignorant or downright antagonistic of our desires and needs.

Do you find yourself both "liberal" and "conservative ... or reject the binary choices as worthless?

This research has found three major groupings of values in America, the two that are commonly thought of as "liberal" and "conservative" ... and a third emerging culture referred to as "Cultural Creatives" that combines aspects of both.

"Cultural Creatives" are generally well educated, well paid and hungry for news and culture ... yet have very few radio or TV programs designed for them  ... because the Cultural Creatives are not making the decisions and are not acknowledged as a market to be served.
Chart of new emerging culture
Click on chart to see it full-sized.
Click here for the full story.
"Despite their numbers [24% of U.S.] , Cultural Creatives tend to believe that few people share their values. This is partly because their views are rarely represented in the mainstream media, 
which is mostly owned and operated according to the Modern world view.  Little of what they read gives them any evidence of their huge numbers." 

"It's not too far off to say that Moderns see the world through the same filters as Time magazine."

Paul H. Ray...

"A major change has been growing in American culture. It is a comprehensive shift in values, world views, and ways of life. It appeals to nearly one-fourth of American adults, or 44 million persons.
People who follow this new path are on the leading edge of several kinds of cultural change. They are interested in new kinds of products and services, and they often respond to advertising and marketing in unexpected ways.

This emerging group has been labeled Cultural Creatives by American LIVES of San Francisco. In numerous surveys and focus groups, we have seen that Americans live in three different worlds of meaning and valuing. Each world creates distinctive contexts for a wide array of consumer purchases, political convictions, and civic behavior. And within each world are class divisions that create different subgroups that share the same broader views.

The first world view is Traditionalism. It is the belief system for about 29 percent of Americans (56 million adults) who might also be called Heartlanders. In America, traditionalism often takes the form of country folks rebelling against big-city slickers. Heartlanders believe in a nostalgic image of small towns and strong churches that defines the Good Old American Ways. That image may owe as much to John Wayne and Jimmy Stewart movies as to any historical reality, but for them it is a powerful reminder of how things ought to be.

The second world view is Modernism. It holds sway over about 47 percent of Americans, or 88 million adults. Modernism emerged 450 years ago as the governing world view of the urban merchant classes and other creators of the modern economy. It defines modern politicians, military leaders, scientists, and intellectuals. Modernists place high value on personal success, consumerism, materialism, and technological rationality. It's not too far off to say that Moderns see the world through the same filters as Time magazine.

The third and newest world view goes beyond Modernism. Its current adherents are the Cultural Creatives, who claim 24 percent of U.S. adults (44 million). Trans-Modernism began with esoteric spiritual movements such as 19th-century American Transcendentalism. It gained strength as Western intellectuals discovered the diversity and coherence of other religions and philosophies. It caught fire in the 1960s, as millions of young people joined "movements" for human potential, civil rights, peace, jobs, social justice, ecology, and equal rights for women.

Conservative commentators often believe that each of the social movements listed above exists in isolation and is important only to a few. But from women's issues to environmentalism, the emblematic values of the 1960s are being embraced by more and more Americans. Few in the media recognize it, but these ideas are coalescing into a new and coherent world view. When Cultural Creatives look at Modernism, they see an antique system that is noisily shaking itself to pieces."

The majority of radio programming decisions are carried out by Modernist oriented stockholder corporate beancounters, or by the Heartlanders that populate the Christian Coalition etc. etc. The Modernists and Heartlanders are either uninterested in serving the Cultural Creative market, or outright hostile.
Patrick Buchanan was often referring to Cultural Creatives when he said that America was "in a cultural war."

Ironically, much of Buchanan's distaste for NAFTA and GATT's corporate takeover of the world's resources finds a sympathetic audience in Cultural Creatives. Either way, there is little programming to cover the convergence of these cultures.

This is the source of the discomfort
with the condition of American Radio today.

Argument: There is no relationship between ownership (diversity of decision-makers) and programming (decisions).
Ownership=Programming: Opposition to the Low Power Radio Service (that would open thousands of new slots on America's FM dial) say that "you'll have to prove there's a relationship between diversity of ownership and diversity of viewpoints."
PROOF: ITEM: It's a White, White World on Network TV , Washington Post, July 13, 1999; Page A1.
Excerpt:  "Here's one thing you won't be seeing much of when the big TV networks
                roll out their new sitcoms and drama series this fall: black people.
                 In what is likely to be the whitest television season in a generation,
                not one of the 26 new shows set to debut on ABC, CBS, NBC
                and Fox will star an African American. Blacks, along with
                Hispanics and Asian Americans,
                will occupy few secondary roles as well." Argument: The Market will solve all problems.

Argument: Public Radio is here to serve anyone not served by commercial or religious radio.

Argument: If you don't like it, turn off the radio, get on the Internet.

Argument: The media is already too beholden to special interests, they should be objective.

Return to Radio 4 "The Rest Of U.S."